~ShemarooVerse is released exclusively on PWR Chain, combining Shemaroo Entertainment’s rich content library with advanced blockchain technology.~
MUMBAI, India , Nov. 21, 2024 /PRNewswire/ -- Shemaroo Entertainment, a leader in the Indian media and entertainment industry with over six decades of history, has announced a strategic partnership with PWR Chain, an advanced layer 0 blockchain infrastructure. Through this alliance, PWR Chain becomes the official blockchain partner of ShemarooVerse, Shemaroo Entertainment's immersive platform designed to deliver next-generation immersive content. This partnership is a landmark step in the Indian entertainment and technology landscape, combining Shemaroo's vast content offerings with PWR Chain's scalable and environmentally efficient blockchain capabilities.
ShemarooVerse x PWR Chain
Shemaroo Entertainment’s digital footprint spans over 50 content channels on YouTube with over 200 million subscribers and 100 million views per day across multiple categories including Bollywood, Regional, Television, Religious and Kids Entertainment. ShemarooVerse will leverage PWR Chain’s high-speed decentralized infrastructure to create immersive, interactive digital experiences for audiences in India and beyond.
PWR Chain's blockchain technology is one of the most sustainable technologies, operating with a minimal carbon footprint. Unlike traditional blockchains that require high energy consumption resources, PWR Chain achieves high throughput with minimal energy consumption, processing more than 300,000 transactions per second while using only one CPU core per validator node. This efficiency enables ShemarooVerse to scale seamlessly without affecting the environment, setting a new standard for green blockchain technology in the entertainment industry.
As Shemaroo Entertainment transitions its vast intellectual property portfolio to blockchain, PWR Chain’s infrastructure provides creators with a unique opportunity to monetize their content through tokenization and digital collectibles, a significant innovation in the Indian content space.
PWR Chain’s advanced interoperability and scalability enable ShemarooVerse to leverage PWR Chain’s developer-friendly design, the first blockchain to allow for the deployment of complete software applications in traditional coding languages. ShemarooVerse leverages PWR Chain’s instant finality and quantum-resistant security to provide users with a secure, dynamic and immersive digital space to authentically interact with Shemaroo’s signature content.
Arghya Chakravarty, COO of Shemaroo Entertainment, said: “ Partnering with PWR Chain marks a transformative leap forward in digital engagement for Shemaroo Entertainment. The ShemarooVerse will benefit from the speed, scalability and sustainability of PWR Chain’s blockchain infrastructure, providing audiences with a more immersive and secure entertainment experience. We are excited to bring the ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers. ”
Melanie Mohr, CEO of PWR Labs, added: “ Shemaroo Entertainment ’s leadership in the Indian entertainment space provides an ideal platform to showcase PWR Chain’s high-performance, environmentally friendly blockchain technology. This partnership not only highlights the potential of blockchain to enhance digital experiences, but also enables PWR Chain to play a key role in advancing the Indian entertainment industry and creating new opportunities. ”
This collaboration highlights Shemaroo’s commitment to digital innovation and sets a precedent for the Indian entertainment industry by combining traditional media with Web3. By hosting ShemarooVerse exclusively on PWR Chain, Shemaroo Entertainment and PWR Chain will reshape the Indian digital landscape and provide creators and fans with new and dynamic ways to engage with content.
