PANews reported on November 13 that according to The Defiant, McDonald's released a video on X, hinting that it will cooperate with the NFT project Doodles. The specific details have not yet been announced. The post stated that more information will be announced on November 18. Guillaume Huin, senior marketing director of McDonald's, said: "McDonald's will launch something slightly different from usual. A new type of cooperation that explores new spaces. It is more niche than what we usually do, but it has an excellent fan base, and the fan base will only grow if more people see it."

Coingecko data shows that the floor price of Doodles is currently 2.25 ETH, with a 24-hour increase of 45.3%.