Written by: Sleeping in the Rain
Why did the e-cigarette project Puffpaw become one of the most watched projects before the launch of the Berachain mainnet?
Why is the main concept of an e-cigarette project "quit smoking"?
What kind of chemical reaction will Puffpaw have with Berachain?
I will share my own views in the following article ⬇️
1/ How does Puffpaw help users quit smoking?
Its core is similar to Stepn, and tokens will be used to reward users for correct behavior in order to help users quit smoking. Puffpaw will distribute rewards based on the user's daily inhalation volume, the duration of each smoking session, and time nodes. Users who perform correct behaviors can get more rewards.
For details, please see this tweet from @0xYond.
2/ Next, let’s talk in depth about Puffpaw based on the three questions mentioned above.
1. Background
Puffpaw was incubated by Build-A-Bera, the official incubator of Berachain, and has a very strong official background. In other words, this project is mixed in the core circle of Berachain.
2. Uniqueness and Consumer Applications
Unlike traditional Depin projects, Puffpaw uses tokens to drive user behavior, and its physical device, the e-cigarette, is the middleware that links the project and the user. This difference gives Puffpaw greater development potential.
The basic logic of the previous Depin project is similar to PoW, which is "selling mining machines - users earn coins by mining - using the money from selling mining machines to attract more mining machine buyers - selling more mining machines". However, the Depin project will give its mining machines a special mission, such as solving a problem in the traditional world.
But the problem is that these physical mining machines are difficult to apply in life (Helium Mobile has done a good job in this regard). They cannot enter into life scenarios, and it is difficult to expand into the traditional world, let alone Mass Adoption.
The entry point of Puffpaw e-cigarette is the life scenario of "smoking and quitting smoking" - smokers have a continuous need to quit smoking, and non-smokers can recommend Puffpaw to their smoking friends to help them quit smoking (they can share token incentives with friends in proportion). The implementation of life scenarios will increase users' stickiness to the product.
At the same time, the e-cigarette market is growing rapidly. According to statistics, the entire market size will reach US$46.98 billion in 2030 at a compound annual growth rate of 12.49%. Puffpaw will also be a beneficiary of the market expansion.
3. Gamification
In my opinion, Puffpaw is a combination of Stepn and Helium Mobile. Although its core is the physical facility of Depin, the process of users participating in "mining" is gamified. In the process of using Puffpaw e-cigarettes, users cannot get more token incentives by smoking more cigarettes. They need to earn token incentives more rationally according to the task framework stipulated by Puffpaw (including the launch of TG mini-games before the launch, as well as social gameplay and NFT gameplay).
This is one of the reasons why I am optimistic about Puffpaw.
For the latest updates about Puffpaw, please see the introduction of the Bear Home @0xBerahome.
3/ Next, let’s talk about how Berachain’s core design PoL and Puffpaw might work together.
I won’t go into details about how being a Puffpaw token LP will most likely earn BGT emissions, as this is the basic function of BearChain. In this part, I mainly want to talk to you about the new information released by BearChain: “Any token that meets the ERC20/4626 standard can apply to become a “Reward Vault” and receive BGT emissions from the node as a reward.”
I personally think that this model of BGT emission is very friendly to products such as games (products that require users to complete specific behaviors). As long as the proposal is passed, users can obtain BGT emission after performing specific behaviors and obtaining vouchers. Puffpaw can fully utilize this model to provide higher token incentives for senior/loyal users, while attracting more users to enter and maintaining high user stickiness.
The above is my answer to the previous three questions, mixed with some of my personal opinions.
