PANews reported on October 27 that according to Decrypt, Coinbase has reached a cooperation with the NBA Golden State Warriors. As part of the deal, the brand of the cryptocurrency exchange will appear prominently in the Warriors' Chase Center and the team's limited edition merchandise. The trading platform will also provide on-chain giveaways and game-day activations for Warriors fans. "Our exclusive partnership with the Golden State Warriors provides fans with an easy and fun way to try it," said Kate Rouch, chief marketing officer of Coinbase, in a statement. "We are excited to bring Dub Nation to the chain." Coinbase did not disclose the formal terms of the deal, including transaction costs and duration. CoinGecko data shows that so far this year, the number of sports-related transactions reached by cryptocurrency companies has tripled compared to 2023.