PANews reported on December 11 that according to Cointelegraph, the crypto travel platform Travala announced the launch of an exclusive Bitcoin and AVA token reserve plan to strengthen its financial foundation and accelerate future growth. At the time of the announcement, Travala's annual total revenue exceeded US$100 million, a significant increase from US$59.6 million in 2023.
Juan Otero, CEO of Travala, said that the newly added reserve funds will provide the company with more resources for recruiting new employees and launching platform incentives, and hopes to be able to use the encrypted reserves directly in the future without conversion. At present, Travala has not disclosed the specific size of the reserve when it is launched, but said that other tokens may be included in its reserve system in the future, depending on the maturity of the business and market.
Since its establishment in 2017, Travala has improved the booking experience through blockchain technology, supported the use of more than 100 cryptocurrencies for payment, and has become an important platform in the field of travel booking. Its native token AVA hit an all-time high of $6.45 in 2021 and is currently priced at around $0.7.
