PANews reported on November 25 that according to CEO Today, Apple CEO Tim Cook revealed in a recent interview that he has personally held Bitcoin for three years as part of his diversified investment. However, Cook made it clear that this investment is a personal act and has nothing to do with Apple. Apple will not incorporate cryptocurrency into its business model, including payment systems or company portfolios, in the near future or in the future.
Cook pointed out that the potential of Bitcoin is worth paying attention to, but Apple remains cautious about emerging technologies. At present, Apple focuses on core product lines such as smartphones, computers, wearable devices and related services, rather than entering the highly volatile crypto market. At the same time, although Apple allows the App Store to launch crypto wallets and blockchain-related applications, it has no plans to further directly participate in the crypto ecosystem.
Compared to Tesla and other companies that openly embrace Bitcoin, Apple has chosen a conservative approach, reflecting its core brand values of stability and user security. Although Cook's statement shows his personal recognition of Bitcoin, it also makes clear that Apple is taking a wait-and-see approach in the field of cryptocurrency.
