BEIJING, Dec. 5, 2024 /PRNewswire/ -- In this era of surging digitalization, the financial insurance industry is undergoing profound transformation and upgrading at an unprecedented speed. On November 29, the Financial Industry (Insurance) Digital Transformation Conference hosted by China Banking and Insurance News was grandly held in Shantou, Guangdong, building a high-end platform for the industry to exchange ideas, showcase achievements, and seek common development.
The "Intelligent Sales Assistant MyBA" independently developed by Mingya Insurance Brokers Co., Ltd. stands out for its outstanding innovation and practicality, becoming a model for the industry's digital transformation
With the core theme of "Improving the level of digitalization and promoting high-quality development", this conference not only brought together many elites from government regulatory agencies, insurance companies, technology giants, consulting agencies and academia, but also witnessed the glorious announcement of the "Excellent Cases of Digital Transformation in the Insurance Industry in 2024". Among them, MyBA, the intelligent sales assistant independently developed by Mingya, stood out for its outstanding innovation and practicality, becoming a model of digital transformation in the industry.
MyBA of Mingya Insurance Brokers Co., Ltd. won the "Excellent Case of Digital Services in the Insurance Industry 2024" award
Mingya MyBA
Exploring digital transformation
MyBA, Mingya's independently developed intelligent sales assistant, is an intelligent tool that integrates advanced technologies such as artificial intelligence and big data analysis. It has the ability to deeply understand customer needs and provide personalized insurance product recommendations, effectively improving sales efficiency and customer satisfaction, and has become an important milestone on Mingya's road to digital transformation.
MyBA can not only intelligently match the most suitable insurance plan based on the customer's age, occupation, health status and other multi-dimensional information, but also achieve seamless communication with customers through natural language processing technology, answer questions and enhance trust, greatly improving the convenience and experience of insurance consultation and purchase. This customer-oriented personalized service model not only meets the growing diversified insurance needs of consumers, but also practices Mingya's "customer-centric" corporate value.
The big data platform behind MyBA has achieved in-depth mining and analysis of massive insurance data through advanced technologies such as multi-agent collaborative work, open large model pool architecture, and multimodal data processing capabilities. This platform can not only provide a scientific basis for Mingya's business decisions, but also ensure the warmth and humanity of services through the combination of emotion recognition and manual intervention. At the same time, the application of integrated intelligent services enables Mingya's insurance sales consultants to provide services to customers more efficiently and professionally, greatly improving work efficiency and service quality.
Building a foundation with numbers
The future engine of the insurance industry
In the current upsurge of high-quality development of digital finance, it has become an industry consensus to do a good job in "digital finance". With its forward-looking strategic vision, continuous innovation investment and solid practical ability, Mingya has stood out in the wave of digital transformation and led the development of the industry.
With the successful development and implementation of generative AI use cases such as MyBA, Mingya is undergoing a dual transformation of operating models and data standards. To ensure the compliance and practicality of AI technology, Mingya adheres to the principle of sharing and co-construction, clearly divides the ownership and responsibilities of AI product businesses, and builds three lines of defense for RAI (Responsible AI). At the same time, the company actively promotes the improvement of data standards and knowledge bases, promotes the deep integration of business and technical departments, jointly analyzes unstructured data, and optimizes corpus writing to improve the accuracy and efficiency of model training.
With the continuous innovation of technology and the continuous expansion of application scenarios, the insurance industry will usher in unprecedented development opportunities. Cutting-edge technologies such as artificial intelligence, big data, cloud computing, and blockchain will be deeply integrated with insurance business, driving changes in the insurance industry in product innovation, service upgrades, risk management, and other aspects. In this transformation, digital transformation will become a powerful engine, injecting a steady stream of power into the high-quality development of the insurance industry.
Mingya will continue to keep up with the technological forefront, actively promote the comprehensive upgrade of organizational talent, data standards, knowledge systems and business processes, continuously improve the application of generative AI systems, continuously optimize its performance in insurance brokerage business, empower the industry with technology, and help it move to a higher level of development.
Seeking common development
Create brilliance together
During the conference, not only many representative digital transformation cases were unveiled, but also a number of speeches with clear themes, in-depth and easy-to-understand roundtable forums and various forms of interactive sessions were planned. Many industry leaders, well-known experts and scholars, and representatives from major companies shared their insights on the core issues of digital transformation.
MyBA of Mingya Insurance Brokers Co., Ltd. won the "2024 Outstanding Case of Digital Service in the Insurance Industry" award
With the successful conclusion of the "2024 Financial Industry (Insurance) Digital Transformation Conference", we not only witnessed the collision and integration of industry wisdom, but also saw the infinite possibilities of the financial insurance industry in the wave of digitalization. I believe that under the leadership of excellent companies such as Mingya, the financial insurance industry will continue to use digital transformation as an engine to jointly write a new chapter of high-quality development.
