Complete the Web3 cold start of Telegram ecosystem in three simple steps

In the fiercely competitive Web3 field, a strong launch can often determine success or failure. Telegram is undoubtedly the hottest traffic pool at the moment and a must-have for many Web3 projects in the cold start phase. However, seeing many projects rapidly gain millions or even tens of millions of users in the Telegram ecosystem, there are question marks on how to start growing your own projects. Tool products that are easy to use, quick to try, and have low trial and error costs are what many Web3 projects are looking for.

Footprint Growthly has accumulated a lot of first-hand experience on this issue, which this article will briefly summarize and share.

Three simple steps to start growth

Summarizing multiple successful cases, the following are the best practices for Web3 projects to start Telegram ecosystem growth during the cold start phase.

After the Web3 project has its own Telegram Mini App by building or purchasing technical services:

  1. Step 1: Initiate an “Old to New” invitation campaign

    1. How it works: Set up tasks to reward users for inviting friends to join your community.

    2. Benefits: Rapidly expand user base through word-of-mouth marketing.

    3. Example: Provide generous rewards (such as 10 designated tokens) to users who successfully invite 80 new members.

  2. Step 2: Create lucky wheel tasks to increase interaction

    1. How it works: Implement a roulette-style game that gives users a chance to win prizes.

    2. Benefits: Increase the number of daily active users and keep the community enthusiastic and engaged.

    3. Use case: Allow users to use earned points for a chance to win exclusive NFT or token rewards.

  3. Step 3: Use the points system to promote user activity

    1. How it works: Users are rewarded points by completing various tasks or participating in community activities.

    2. Benefits: Encourages continued engagement and guides user behavior toward project goals.

    3. Use case: Award points for daily check-ins, content creation, or participation in community discussions.

Complete the Web3 cold start of Telegram ecosystem in three simple steps

These three steps can be fine-tuned according to your project goals and key performance indicators (KPIs) when implemented to expand your user base while cultivating an active and loyal community.