TON (The Open Network) is rapidly emerging as a popular platform for decentralized applications with its unique advantages. The TON Foundation's official website displays nearly 1,000 applications covering decentralized finance (DeFi), games, social media and other fields, demonstrating its leading position in blockchain technology.
In order to further promote the prosperity of the TON ecosystem, the TON Four-City Tour Salon event came into being. The first event was held in Hangzhou, and will be held in Shanghai, Chengdu, and Shenzhen. It aims to bring together industry experts and developers to discuss how to achieve sustainable growth in the TON ecosystem. The guests of this event included Kenny from the TON Foundation APAC Team, Fei, a senior observer of social platforms, Daniel, CEO of OpenAD Protocol, TOM, CBO of AKEDO, Easy, product manager of Chainbase, Owen, founder of PAKA Fund, Erin, business director of YBB Capital, Navy, co-founder of Ton.AI, Laughing, market director of OUTA, and Jerry, business director of Travel Frog . As the first event, the Hangzhou station received a total of 160+ registrations. After screening, nearly 100 people attended. Next, let's review the highlights of this event together!
👀 Highlights of the event
As the first stop of the TON series of activities, the Hangzhou event brought together many TON ecosystem builders, and the atmosphere was relaxed and pleasant. The event content covered five theme sharing sessions and a roundtable discussion . Participants actively communicated and discussed in depth the future development of the TON ecosystem.
🔒 Unlocking the TON ecosystem, a new password for social traffic
With the development of the Web3 era, the TON ecosystem has become a global focus. As the underlying technical support of Telegram (TG), TON is evolving into the core of the Web3 social ecosystem, bringing new user experience and growth opportunities. The first theme sharing session, "Advanced Discussion on TON Ecosystem" , invited Kenny from the TON Foundation APAC Team . He led everyone to discuss in depth the background, development history, and key strategies and trends of the TON ecosystem in the future.
TG Ecology and Freedom Beliefs
Telegram (TG) is the world's third largest social platform, with nearly 1 billion monthly active users. Kenny pointed out that TG has become the overseas social platform closest to the WeChat ecosystem with its open policy, flexible functions and tight ecological closed loop. Its users are mainly distributed in emerging markets such as India, Indonesia, and Russia, and are very popular in the CIS region. TG's diverse functions have laid the foundation for Web3 applications.
Kenny emphasized that the development of TG reflects the philosophy of founder Durov, promoting open social networking in the Web3 era. This decentralized belief has enabled TG to rise rapidly and attract users who pursue information freedom.
TG Platform: Opportunities for small games to go global
TG provides abundant traffic growth opportunities for small games going global. TG has no platform commission and simple audit, allowing developers to freely explore business models. It is called "Steam for small games going global" . Its diversified functions, such as wallets and advertising systems, further support global distribution.
Kenny pointed out that developers need to adopt innovative strategies to achieve growth on the TG platform. TG has a lower user acquisition cost and a higher ROI than the traditional model. Developers should respond to the market flexibly, design products that adapt to the characteristics of TG, achieve common growth through incentive mechanisms and social communication, explore new monetization models, and use TG social networks to accumulate users.
🛍️ Mining the TON ecosystem and deciphering the core strategy of traffic growth
With the rapid development of TON ecosystem in the past year and a half, social platform observer Fei reviewed its key nodes and market changes, and deeply analyzed TON's traffic acquisition strategy and growth path. He pointed out that the growth process of TON ecosystem is similar to the early stage of WeChat ecosystem in 2011-2012, which has gone through stages such as cold start, user awareness improvement, rapid growth and market adjustment. TON ecosystem has currently attracted more than 2,000 applications including wallets, asset management, public accounts and MiniApps, becoming the focus of attention in the industry.
Fei divides the traffic development of the TON ecosystem into four stages:
Initial stage (July to December 2023): Users have insufficient knowledge of the TON ecosystem and the market reacts cautiously.
Cognitive awakening phase (January to April 2024): More and more users begin to understand the potential of TON.
Explosive growth phase (April to September 2024): Market interest surges, and traffic and user numbers rise rapidly.
Market adjustment phase (October to December 2024): While growth continues, traffic and resources will be concentrated on high-quality projects.
Despite the increase in traffic and number of users, the TON ecosystem still faces challenges such as high startup costs, fierce market competition and traffic price fluctuations. As Web2.0 companies and traditional Internet players enter the blockchain field, the pressure to acquire users increases. Fei also observed that the top projects have shown advantages in attracting traffic, and resources are gradually concentrated on mature teams and high-quality applications. Small projects need to formulate user acquisition strategies more accurately.
Project growth path and core capabilities
Fei summarized the typical development steps of TON ecosystem projects, including VC investment, project launch, user introduction and advertising monetization. He believes that projects with asset management, product development and traffic operation capabilities have greater long-term potential. Through in-depth user analysis and precise positioning, TON ecosystem can achieve higher user retention and sustainable development.
Traffic acquisition strategy recommendations
To improve traffic acquisition efficiency, Fei proposed the following strategic suggestions:
Differentiation of project types: Flexibly apply public and private domain delivery methods based on target users to accurately reach customers.
Cross-chain user cooperation: Design cross-chain user cooperation plans, combine Web3 and Web2 traffic, and attract multi-chain users.
Social media and advertising adjustments: Optimize social media delivery strategies based on user lifetime value and budget control to improve promotion accuracy.
Data-driven operations: Through high-quality data analysis, we can obtain real user portraits and achieve efficient traffic growth.
Looking ahead to the next six months, Fei expects that the core user assets of the TON ecosystem will gradually expand from wallet data and paying users to more social function users, and the long-term value of such users will have a profound impact on the development of the ecosystem. At the same time, TON needs to enhance its integration with Web2 scenarios to attract a wider range of user groups and developer teams. Fei concluded that the development prospects of the TON ecosystem are broad, but more forward-looking traffic acquisition strategies and cross-platform cooperation solutions are needed to achieve the construction of a decentralized traffic network. These measures will ensure the long-term value of existing users and attract more high-quality projects and investors, bringing new innovations and opportunities to the blockchain field.
📇 Analysis of TON Ecosystem’s Business Model Evolution and Innovative Solutions
Next, Daniel, CEO of OpenAD Protocol , shared the theme of "Business Model Transformation and Solutions within the TON Ecosystem" . He said that OpenAD provides innovative in-app advertising services for Telegram based on decentralized solutions. Although Telegram has a huge base of billions of users, its user quality is uneven and robots are rampant, resulting in slow commercialization. The main obstacles are the difficulty in accumulating user portraits, commercial realization is still in the early stages, the ecosystem is relatively simple, and the infrastructure is not yet perfect. As an instant messaging platform that focuses on privacy and encrypted communication, Telegram still needs mature support facilities for traffic realization and commercialization.
To solve this series of problems, Daniel pointed out that OpenAD empowers the Telegram ecosystem through the combination of "Mini App + Wallet" . Mini App and Wallet not only help the platform accumulate user tags and establish accurate user portraits, but also strengthen the targeting ability of advertising and improve traffic conversion effects. Through ecological integration, Mini App and Wallet have built a complete closed loop of interaction and payment, providing users and advertisers with an efficient interaction channel.
In the context of Web3, the advertising system places higher demands on accuracy and anti-cheating capabilities. As the first decentralized advertising protocol on TON, OpenAD Protocol focuses on achieving real growth and commercial realization.
Its core capabilities include:
On-chain interaction
Anti-bot and anti-sybil attacks
Transparent and traceable operations
Ensure the security of every advertising transaction
Trustworthy and verifiable
Daniel emphasized that OpenAD's advertising model provides advertisers with effective solutions in terms of user quality identification, delivery accuracy, and partner diversification. After accessing OpenAD, advertisers can not only get rid of the dilemma of difficult to identify user quality and single traffic channel, but also access real high-quality traffic, improve return on investment (ROI), and achieve user coverage with the help of a wide traffic network.
Traffic owners also benefit from accessing OpenAD, breaking away from dependence on a single product model and increasing the flexibility of brand cooperation. Through a high-quality traffic exchange network of tens of millions, they have achieved a dual growth in users and cash flow, optimizing the overall business model. OpenAD's intelligent advertising delivery and transparent profit-sharing mechanism enable partners to easily maximize advertising revenue and truly achieve the goal of "traffic equals revenue."
Looking ahead, OpenAD will continue to promote the commercialization of the Telegram ecosystem, creating more cooperation opportunities for advertisers and traffic owners, and help all participants grow together in digital transformation by continuously optimizing technology and services.
📚 TON Ecosystem Breakthrough, Key Strategies for Building Million-User Applications
At the same time, how to build applications with millions of users on the TON ecosystem has become the focus of the industry. In the past few months, AKEDO has made remarkable achievements in user growth, partnerships and platform optimization. AKEDO's CBO, TOM, was invited to give a keynote speech on "How to Build Applications with Millions of Users on the TON Ecosystem" , pointing out that the number of platform users has exceeded one million and is moving towards the goal of 10 million users, which fully demonstrates the market's high recognition and acceptance of the AKEDO platform. In addition, AKEDO has successfully reached cooperation with more than 50 projects, including several first-line partners , further consolidating the platform's position in the industry.
On Telegram, AKEDO actively tests a variety of user growth methods, especially user generation (UG) strategies . TOM emphasized that these methods effectively increased brand awareness, helped the platform expand its influence in social and community, and achieved successful growth of the brand from zero to one .
However, TOM also pointed out some challenges that AKEDO is currently facing, such as how to balance user overlap, maintain transparency, and improve the conversion rate of high-value users. At the same time, optimizing the monetization model, enhancing user stickiness, and balancing organic growth and virality are also core issues that need to be solved urgently.
To meet these challenges, TOM said that AKEDO has developed a series of strategies, including full-stack marketing, social viral growth and high-value cooperation . In addition, the platform is also optimizing the user tag system to more accurately capture user interests and thus improve the effectiveness of advertising. In the future, the company plans to launch a content-based user incentive layer and build a reward system to promote more efficient asset management.
In terms of community tokens and markets, AKEDO is planning to support the issuance of community tokens for more than a thousand games on Telegram. TOM said that through this move, the company hopes to not only improve the overall revenue capacity of the platform, but also encourage users to hold their favorite game tokens and obtain dividend income from them. In addition, AKEDO platform token holders will enjoy relevant income distribution, which further improves user stickiness and supports the overall development of the ecosystem.
TOM concluded that AKEDO's achievements and strategic planning in the fields of Web3 games and social growth demonstrate the platform's long-term goals and potential. Its efforts in user growth, innovative monetization models, and community building bring an optimistic outlook for the platform's development.
🧲 Web3 wave, a future with both opportunities and challenges
However, the rapid development of Web3 has not only brought unprecedented opportunities, but also brought many challenges. In this context, Chainbase actively responds to the difficulties of blockchain data access and processing, and is committed to building advanced data infrastructure and open platforms. Chainbase's product manager Easy emphasized in his sharing that the platform aims to break down data barriers and provide developers with convenient and low-cost ways to obtain data. To this end, Chainbase is leading the future of decentralized data applications by implementing the three core features of openness, high speed and reliability .
Three core features help blockchain data breakthrough
To effectively solve the current bottleneck of blockchain data, Chainbase has proposed three core features:
Openness: Chainbase simplifies the data access process , reduces the acquisition cost , and realizes a multi-chain interconnected data access model, providing developers with a unified cloud data set. Currently, Chainbase has supported more than 200 mainstream public chain ecosystems including TON mainnet and Work Chain, becoming the largest full-chain data network in the crypto industry.
Credibility: Chainbase ensures real-time, transparent and trusted processing of on-chain data through the Manuscript data processing standard and Chainbase AVS. As a native on-chain data standard, Manuscript supports users to customize data access and processing processes according to specific needs, improving the flexibility of data integration. The AVS social consensus mechanism ensures data integrity and consistency through node verification and standardized data models, and eliminates trust risks through a decentralized network. This combination provides the industry with high-quality on-chain data assets and promotes more reliable data interaction and application development.
Intelligence: Chainbase has launched Theia, the world's first basic model in the crypto field, based on the AI trainable dataset within its network. Theia has achieved more than 300K daily active users and completed more than 10 million interactions , providing developers and users with intelligent data query and analysis tools.
Easy emphasized that Chainbase’s open nature and high-speed data processing capabilities enable developers to obtain data at low cost, make quick decisions, and provide secure solutions, allowing them to focus on application innovation.
Building a chain-native data architecture to promote multi-chain interconnection
In terms of decentralized data infrastructure, Chainbase adopts a chain-native four-layer dual consensus design , making it an efficient platform for the interconnection of thousands of chains. It not only makes breakthroughs in data integrity, but also optimizes user experience. Easy added that Chainbase is not only connecting on-chain data, but also empowering decentralized applications, allowing developers to get a better user experience on the basis of ensuring data security.
In addition, Chainbase has integrated on-chain AI analysis capabilities to simplify complex analysis processes and help developers explore the potential of blockchain data in a wider range of AI application scenarios. This architectural optimization has opened up new application space for Chainbase's data platform, especially in areas such as DeFi, games, and social networking that require high data real-time and reliability.
Provide support for EVM developer migration and promote multi-scenario applications
Chainbase actively promotes EVM developers to migrate to TON , and provides them with multi-scenario support such as Task API and Custom API, so that developers can focus on innovation at the application layer. Easy introduced that Chainbase, based on the experience of platform construction, has open-sourced the manuscript project , contributed its data processing capabilities and experience to the open-source community, and promoted more people to join the open-source ecology of blockchain data. The first phase of the project has supported data analysis of more than 200 chains , providing developers with a wide range of data support and toolkits.
With innovative technologies and solutions, Chainbase is changing the way decentralized data is obtained and processed. Easy concluded that it will continue to build an open and efficient data platform to promote the innovation and development of Web3. In multi-chain ecosystems such as TON, Chainbase is committed to improving infrastructure and enabling diversified applications. Through innovations in openness, high speed and reliability, it brings broad development prospects to Web3 and provides a more efficient and secure blockchain data experience.
🕹️ Resource sharing:
✦ Manuscript:
https://github.rcom/chainbase-labs/manuscript-core
✦ Theia:
https://huggingface.co/collections/Chainbase-Labs
🛠️ The Ultimate Guide to Building Mini-Apps on TON
The following roundtable discussion was hosted by Owen, founder of PAKA Fund, and included Erin, business director of YBB Capital, Navy, co-founder of Ton.AI, Laughing, marketing director of OUTA, and Jerry, business director of Travel Frog . Together, they discussed "Build Mini-App on TON" .
During the meeting, the guests shared their Mini-APP projects in the TON ecosystem. Laughing, Navy and Jerry briefly introduced their respective innovations, while Erin supplemented the characteristics of their investment projects. In the core discussion session, everyone discussed the rapid growth strategy of the project from 0 to 1 , including market positioning, user acquisition and product optimization, which received a warm response from the participants. Owen asked about the challenges in building the Mini-APP. The guests shared cases of product iteration and marketing promotion, reminding everyone to pay attention to common misunderstandings in entrepreneurship. Regarding the issue of user quality, Navy, Jerry and Laughing had an in-depth discussion, emphasizing that while pursuing user growth, we must also pay attention to user quality, and shared their respective user acquisition and retention strategies .
At the end of the roundtable, Owen thanked all the guests for their wonderful sharing and expressed his sincere gratitude to the participants. He called on everyone to continue to pay attention to the dynamics of the TON ecosystem and welcome more developers to join in the construction of the TON ecosystem to jointly promote the healthy development of the ecosystem.
This half-day event brought together many project parties who have been working hard in the TON ecosystem to discuss how to unlock new codes for global social traffic, business model transformation and solutions, and effective strategies for achieving traffic growth on the TON platform. The rapid development of the TON ecosystem has injected new vitality into Web3. Through this TON Tour Salon Hangzhou Station event, participants not only gained a deep understanding of the latest trends and development strategies of the TON ecosystem, but also built a valuable learning and communication platform for industry practitioners. I would like to express my sincere gratitude to all the guests and participants for their active contributions, and look forward to witnessing more cooperation and success in the future TON ecosystem!
