In April 2025, the cooperation between Gate.io, the world's leading cryptocurrency exchange, and Inter Milan Football Club ushered in a landmark moment. Kevin Lee, Chief Business Officer of Gate.io, went to Milan as a brand spokesperson to witness the deep integration of the brand logo and the passion for the green field. From the exclusive courtesy of the VIP channel to the giant brand logo display in the center of the stadium, this experience spanning Web3 and the sports world is redefining the brand cooperation paradigm in the Web3 era.
Kevin watched the Serie A match between Inter Milan and Cagliari Football Club at the San Siro Stadium. Inter Milan defeated Cagliari 3-1, dominated the whole game and gained an absolute advantage, leading the second place in the standings by 6 points. In this game, Gate.io, as the official sleeve sponsor of Inter Milan, achieved full brand exposure at the San Siro Stadium. From the full-time brand logo rolling display on the side LED screen of the stadium to the central main screen, to the exclusive brand exposure during the pre-match lineup announcement, to the giant Gate.io logo occupying the center of the stadium before the game and during the halftime break, the brand vision was strongly throughout the event. At the same time, the brand logo matrix was laid on the VIP box and garage entrance, the external gate of the stadium and the facade of the Inter Milan Museum, and the global social media linkage communication covering X, Instagram and other platforms on the day of the game reached more than 3 million fans to interact, completing the full release of online and offline brand potential.
This cooperation is not only a victory of brand visual exposure, but also a deep resonance of spiritual values. Gate.io and Inter Milan share a global vision and innovative genes. Gate.io's users have grown rapidly and have exceeded 22 million. It breaks geographical boundaries with blockchain technology, just as Inter Milan connects fans around the world with football. The strong combination of the two international brands will bring each other a wider global influence. Blockchain technology is also reshaping the fan experience. By converting tickets into permanent digital assets and using NFT to upgrade fan loyalty programs, the two parties will jointly explore a new football interactive ecosystem.
As the Chief Business Officer of Gate.io, Kevin experienced the football atmosphere of the top European home stadium with the fans in Milan. Before the game, Kevin visited classic landmarks such as the Inter Milan Museum and Inter Milan surrounding stores, and took photos with classic moments in the team's history. He recorded these journeys through short videos, leading global users to tour the club's holy land. In the VIP channel and VIP lounge of the San Siro Stadium, Kevin experienced the distinguished viewing service. The VIP viewing seats have an excellent view and a panoramic view of the green field. It is closer to the stadium than ordinary stands, bringing an almost zero-distance viewing experience, and it is only one step away from the substitute players' warm-up area. The VIP exclusive lounge provides attentive service outside the stadium, high-end buffet meals throughout before and after the game, and provides social opportunities for easy communication with industry leaders. The VIP experience carefully crafted by Gate.io has become an industry benchmark.
The strategic cooperation between Gate.io and Inter Milan extends to the field of social responsibility. On April 9, 2025, Gate.io and Inter Milan launched the "Football Dreams for the Future: Gate.io x Inter Vietnam Charity Project" to build an 880 square meter professional football field for Cam Xa Primary School. Kevin attended the donation ceremony and gave a speech on the spot, expressing Gate.io's firm commitment to supporting youth sports. In the future, Gate.io will continue to build a sports ecosystem in the Web3 era and write a new chapter of cross-border cooperation.
