introduction
As a popular communication software in Asia, Line announced this year that it would merge its mainnet with the Korean public chain Klaytn. This strategic move indicates that Line will actively expand its presence in the Web3 field. Looking back at the rise of the Telegram ecosystem, it has successfully attracted a large number of Web3 projects and users through its strong user base and mini-program platform, becoming a bridge for the transition from Web2 to Web3. Today, Line also has similar development conditions and is expected to give birth to new Web3 phenomenal projects in the Asian market, injecting new vitality into the field.
The merger of Line and Klaytn will bring about technological innovation and changes in governance structure, issue a new unified token, and build an integrated network across Ethereum and Cosmos. This cooperation not only accelerates the development of Web3 technology, but also heralds the in-depth cooperation of Asian technology giants in the field of blockchain, bringing more innovation and opportunities to the entire industry. Therefore, Line has the potential to become a new engine to promote the development of Web3 and continue the success story of Telegram's ecosystem.
TG Ecosystem Review
Our previous article also mentioned the popularity of the TG ecosystem in the middle of the year.
The rapid development of TG ecology has not only attracted widespread attention in the Web3 field, but also injected new vitality into the entire industry with its unique advantages and innovative models. Among them, the successful listing of multiple projects, especially those listed on mainstream trading platforms such as Binance and whose market value has risen rapidly, not only verified the commercial potential of TG ecology, but also attracted a large number of new users to enter the Web3 world.
The reason why the TG ecosystem has achieved such remarkable results in the middle of the year is mainly due to its huge user base and efficient communication mechanism. As a communication giant with 900 million users, Telegram itself has launched mini-programs and robot development functions, providing users with a new service experience. These mini-programs can not only completely replace most websites, support seamless authorization and integrated payment, but also greatly enrich the user's interaction methods through customized functions such as automatic sending of news, information services, and popular mini-games.
In addition, Telegram has developed the TON chain, which supports convenient blockchain transactions and further lowers the threshold for users to enter Web3. This "traffic + payment" model, similar to WeChat, has enabled Telegram to develop rapidly in the Web3 field and become a bridge connecting Web2 and Web3.
During this process, several projects in the TG ecosystem performed particularly well. For example, game projects such as NotCoin and Catizen quickly attracted a large number of users through their simple operation methods and fission mechanisms, and successfully guided them to interact on the chain, thus realizing the transformation from Web2 users to Web3 users. These projects have not only achieved success within the TG ecosystem, but also their market value has rapidly increased after listing on Binance, demonstrating their strong market appeal and commercial value.
Projects such as Hamster Kombat have enhanced players' understanding and identification with virtual currency through their unique game background settings and business elements. At the same time, through the combination of the task system and video viewing tasks, they have effectively directed traffic to their own YouTube channels, further expanding the influence of the TG ecosystem.
The success of these projects not only brought a lot of fresh blood to the TG ecosystem, but also provided new ideas and models for the development of the Web3 field. They proved that through gamification and socialization, Web2 users can be effectively attracted and converted, and also demonstrated the application potential of blockchain technology in non-financial fields such as games and social networking.
As the TG ecosystem continues to mature and improve, more application scenarios and business models will be explored and realized in the future. Judging from the current development trend, the TG ecosystem will not only continue to deepen its presence in the gaming and social fields, but may also further expand into multiple fields such as finance, education, and business, ultimately forming a diversified and open Web3 ecosystem. With the addition of more innovative projects and the participation of more users, the TG ecosystem is expected to become an important force in promoting the development of the Web3 industry.
Introduction to Line
LINE is not only a popular communication software in Asia, it is also the most popular messaging app in Japan, with 95 million monthly active users as of 2024, covering more than 68% of the total population of Japan. The main function of this app is similar to WhatsApp, providing messaging and calling services, but it also has many other unique features, such as stickers. Popular anime, celebrities, and creators even sell their own paid stickers within the app. Businesses can open official accounts on LINE, and some of them even sell their own stickers to support marketing campaigns.
LINE also has a status update feature, including Instagram story-like features and seamless sharing buttons. In addition, the app also has a cashless payment function called "LINE Pay" that allows users to transfer money between each other and make payments in stores.
LINE's user base has grown significantly, from 58 million monthly active users in 2015 to 95 million in 2024. Among active users, 52.5% of males and 47.5% of females are reachable through advertising. The age distribution ranges from 8.3% for those aged 15 to 19 to 31.4% for those aged 50 and above, which is fairly representative of the Japanese population.
In Japan, LINE is not just a tool for young people. It is widely used by people of all ages and has become an important communication mechanism connecting friends, family, and colleagues.
One unique feature of LINE is that there are over 3 million LINE accounts in Japan that are owned by companies. If you want to set up a business account on the app, you need to fill out a registration form and submit your application. Once approved, you can start using it. As the number of business accounts continues to increase in Japan, it offers a number of advantages to businesses by providing an alternative to other marketing tools like email newsletters. It is free to use, and businesses can send sales coupons to customers through the app, and even conduct surveys. It has higher open and click-through rates on average compared to email. This is why LINE is used by businesses big and small.
In 2020, Japan's Ministry of Health, Labor and Welfare (MHLW) reached an agreement with LINE to conduct a nationwide survey on COVID-19. The MHLW's official account regularly sends health questionnaires to all LINE users.
Today, LINE has become one of the most useful branding tools in Japan. If you are considering creating your own official LINE account when working with the Japanese market, we strongly recommend it. If you need any help, please feel free to contact us.
Current status of Line mini app
As an innovative service on the LINE platform, LINE MINI App has become an important tool for digital transformation of enterprises, especially popular in Japan and Taiwan. It allows enterprises to publish web services directly on the LINE platform, and users can enjoy a convenient service experience without downloading additional applications. Thanks to LINE's huge user base, enterprises can reach a huge potential customer base. At the same time, by integrating LINE Pay, users can complete payments directly in the app, which greatly improves the convenience of shopping.
With the impact of the COVID-19 epidemic, consumers are increasingly turning to planned purchases, which requires companies to adapt to this change through digital means. LINE MINI App has therefore become a key tool to connect online and offline (OMO). It not only supports common functions such as online ordering, reservations, and queuing, but also helps companies improve service visibility and user engagement. Although the development of LINE MINI App has not yet been fully opened in Taiwan, there are already certified partners who can apply first, and after development is completed, it needs to pass LINE's review before it can be released.
Currently, LINE MINI App has been widely used in industries such as catering, education, medical care, beauty and retail. It helps companies stand out in the fiercely competitive market by providing convenient user experience and strong backend support. With the continuous development of technology and further opening of the market, LINE MINI App is expected to play a greater role in the future, especially in promoting the integration of online and offline.
In addition, as the market's acceptance of LINE MINI App continues to increase, its number is growing rapidly. Some companies such as DOTZ have launched code-free development platforms such as "Mini App Maker", which further lowers the technical threshold and enables more small and medium-sized enterprises to easily create and manage their own LINE MINI App. It is expected that LINE MINI App will play a greater role in e-commerce and online services in the future, and may even promote LINE to become a super app that provides users with a full range of life services. This trend not only provides companies with a new customer touchpoint, but also brings consumers a richer and more convenient service experience.
Introduction to Korean public chain Klaytn
Klaytn is a blockchain platform launched by GroundX, a subsidiary of South Korean Internet giant Kakao, which aims to promote the widespread adoption of blockchain technology through its high performance, scalability and reliability. Klaytn adopts the Proof of Stake (PoS) consensus mechanism, which not only speeds up transaction speed and confirmation time, but also maintains the efficient operation of the system.
A key feature of Klaytn is that it combines the strengths of public and private blockchains to provide an environment that is both efficient and secure. This unique combination allows Klaytn to support a large number of transactions and users while keeping processing time and costs low, which is critical for commercial applications that need to handle high-frequency, large-scale transactions. In addition, Klaytn supports smart contracts, enabling developers to build a variety of decentralized applications (dApps), commonly known as BApps (blockchain applications), on the platform to meet the needs of different industries and application scenarios.
Klaytn provides an easily accessible, user-friendly development environment, which makes it easy for even newcomers to blockchain technology to build and deploy blockchain applications. Through a web service-like platform, Klaytn simplifies the process of creating new blockchain environments and reduces the technical burden on developers. This design concept is particularly attractive to developers who are transitioning from centralized applications to decentralized applications because it lowers the barrier to entry and accelerates the realization of innovative applications.
Klaytn's native cryptocurrency is KLAY, which plays multiple roles in the system. KLAY is used as a payment method in applications built on Klaytn, and is also distributed as a reward to developers who contribute to the platform. In addition, KLAY is also a popular choice for cryptocurrency traders and investors who trade to profit from market price fluctuations.
An important milestone in Klaytn's development history is the merger with Finschia, which led to the birth of the new mainnet Kaia. Kaia combines the technical advantages of Klaytn and Finschia, aiming to create the largest Web3 ecosystem in Asia. KAIA, the native token of the new mainnet Kaia, not only symbolizes the combination of Klaytn and Finschia, but also a commitment to partners and the community, aiming to bring together developers, enterprises, users, traders and other parties in a unified ecosystem.
The launch of Kaia heralds the rise of a collaborative, innovative, and user-centric network that will simplify the user experience and drive adoption and application of blockchain technology worldwide. Kaia's vision is to make blockchain technology easy to use and accessible to everyone, regardless of background or experience. This vision is led by its core values - community, sustainability, and simplicity - which serve as Kaia's guiding star in its journey to foster partnerships, deeply engage the community, and drive blockchain adoption.
Kaia's network structure is divided into three logical subnets:
Ⅰ Core Cell Network (CCN): It consists of core cells (CC) responsible for transaction verification, execution and block creation.
Ⅱ Endpoint Node Network (ENN): It consists of endpoint nodes (EN) that handle RPC API requests and process service chain data.
Ⅲ Service Chain Network (SCN): A secondary blockchain independently operated by dApp, connected to the main chain through EN.
Image source: https://docs.kaia.io/learn/ Kaia Overview
Line and Klaytn’s public chain merger
Klaytn merged with LINE's public chain Finschia to create a new blockchain ecosystem - Kaia. This merger marks the in-depth cooperation between Kakao and LINE, two major Asian technology giants, in the field of blockchain, aiming to promote the development and application of Web3 technology.
background
Klaytn is a blockchain platform launched by the Korean Internet giant Kakao, which aims to provide a high-performance, scalable and secure blockchain environment. Finschia is a blockchain platform launched by LINE, which inherits the vision of LINE blockchain and is committed to promoting the popularization of public blockchain and Web3 technology. The merger of the two platforms is not only a technical integration, but also a deep strategic cooperation, aiming to create Asia's leading Web3 ecosystem.
Merger Advantages
1. Technology Integration: Kaia combines the technical advantages of Klaytn and Finschia to provide a high-performance blockchain network. It supports EVM (Ethereum Virtual Machine) and CosmWasm, enabling developers to build applications on a platform that is compatible with multiple blockchain technologies.
2. User base: The merged Kaia will integrate the integration advantages of Klaytn and KakaoTalk as well as Finschia and LINE, which means Kaia will have a potential user base of more than 250 million, providing a huge user base for blockchain applications.
3. Ecosystem expansion: Kaia will promote ecosystem expansion in the fields of real asset tokenization (RWA), GameFi, and DeFi with partners in Japan, South Korea, and Southeast Asia, which will further enrich Kaia's ecosystem and attract more developers and projects to join.
4. Governance Structure: Kaia plans to expand its governance structure to include 100 of the world’s leading companies, achieve permissionless verification, and improve the decentralization and security of the system.
Merger Impact
The merged Kaia is expected to have a profound impact on the Web3 industry. It will not only bring new vitality to the blockchain field in Asia, but may also become the focus of attention of the global blockchain community. The launch of Kaia heralds the rise of a network centered on cooperation, innovation and users, which will simplify the user experience and promote the popularization and application of blockchain technology worldwide.
In addition, Kaia's governance model optimization and support for AI-driven dApp discovery and promotion will make Kaia an important bridge connecting traditional enterprises and modern blockchain technology. Kaia's success will depend on the competitiveness of its technology and ecosystem, as well as its influence on the global Web3 stage.
In general, the merger of Klaytn and Finschia, and the launch of the new mainnet Kaia, is an important milestone in the development of blockchain technology in Asia, which will bring new value and opportunities to the Web3 industry. As Kaia continues to develop and mature, we have reason to expect that it will play a more important role in the blockchain field.
Outlook
With the successful merger of Klaytn and Finschia, the birth of the new mainnet Kaia has brought new vitality and innovation to the Web3 industry. Kaia's vision is to promote the popularization and application of blockchain technology by providing an inclusive, accessible and technologically advanced platform. Looking ahead, Kaia is expected to become an important force in the blockchain field in Asia and even the world, and its development will have a profound impact on the entire Web3 ecosystem.
Kaia has great potential for development. It will not only provide developers with powerful tools and resources to build and deploy innovative blockchain applications, but also bring users a richer and more convenient service experience. With the addition of more DeFi projects, GameFi applications and other Web3 services, Kaia's ecosystem will become more diversified and active. In addition, Kaia's support for AI-driven dApp discovery and promotion will further promote innovation and user engagement on the platform.
Kaia's global expansion plans, including cooperation with top game companies in multiple Asian countries and Web3 projects with globally renowned IPs, indicate that it will provide an unprecedented platform for cooperation for developers, innovators and users. Kaia's governance structure optimization and the implementation of permissionless verification will enhance the decentralization of the network, improve the openness and security of the system, and provide a more fair and transparent environment for the global blockchain community.
In short, Kaia's future development is full of expectations. It will not only inject new impetus into the development of blockchain technology in Asia, but also may lead the global Web3 industry into a new era. With the continuous advancement of technology and the increasing maturity of the ecosystem, Kaia is expected to become an important bridge connecting traditional Internet and emerging blockchain technology, providing global users with a safe, convenient and rich digital communication and financial service platform.
