PANews reported on November 5 that according to CoinDesk, MKR token holders are currently voting to assess their opinions on whether MakerDAO should "reposition" the Maker brand and abandon the new name "Sky" adopted in August. This non-binding vote currently shows that token holders support retaining the Sky brand, although participation is currently quite limited.
In an interview, MakerDAO founder Rune Christensen remained neutral on the brand issue, but asked the community to resolve the brand controversy and refocus on growth. He said: "The most important thing is to make a decision and focus on important things, that is, the product." Christensen emphasized that changing the name to Sky is not just a cosmetic move, "far more than a rebranding", but part of Maker's "end game strategy" to launch new products such as the USDS stablecoin.
Christensen said one way to track the success of the stablecoin is to look at the percentage of USDS that sits idle without earning rewards. Of the more than $1 billion in circulation, a small but notable portion is not earning rewards — suggesting it is held by real humans, not bots, as this idle behavior indicates real usage, as real users treat USDS like cash, temporarily holding it without seeking to maximize returns. However, while the move is still seen as a success and the launch of the USDS stablecoin exceeded expectations, Christensen also admitted that Sky's renaming has encountered challenges, affecting community perception and market confidence. The voting round will last until November 7. The next step will be a binding governance vote.
