PANews reported on May 20 that according to Bloomberg, South Korean crypto exchange Bithumb successfully regained some market share from Upbit in 2024 with its aggressive marketing strategy, and now steadily occupies about 25% of South Korea's crypto trading volume, far higher than the single-digit level in 2023. Bithumb plans to go public in South Korea at the end of 2025 and has selected Samsung Securities as the main underwriter. In 2024, its operating profit reached 130.8 billion won, and it has significantly increased its marketing budget to promote user growth. Bithumb has no plans for international expansion and chooses to focus on the local market.