PANews reported on April 19 that, according to Cointelegraph, traditional financial giants Charles Schwab and Citadel Securities are both considering entering the prediction market.

Charles Schwab CEO Rick Wurster said on a conference call, "I think at some point we'll likely launch prediction markets." He added that when he recently asked a group of Schwab clients for their opinions on prediction markets, they weren't "very interested," but the company would "seriously look into" the area, and "offering prediction market services would be quite easy for us."

Meanwhile, the president of Citadel Securities stated at the Semafor conference in Washington, D.C., that the company is "absolutely monitoring" developments in the prediction market. "We're not there yet; liquidity isn't strong enough," he said, but indicated the market could "gradually expand," and market makers would "certainly" consider participating.