By Pzai, Foresight News
Since the dust settled on the election last year, Trump's power has caused a real impact in the crypto field, not only in his high-profile support for crypto policies, but also in his family's frequent actions in the field of cryptocurrency in recent years, from DeFi projects to personal tokens, and his every move has aroused widespread attention and controversy in the market. Driven by the recent popularity of "Presidential Coin", the crypto field is also fluctuating due to such emotions. This article briefly analyzes the "Trump" ecology.
MEME
In the MEME ecosystem, Trump and his wife have both issued MEME coins, of which TRUMP coins have reached a market value of $80 billion in just two days, and the Trump family's assets have skyrocketed to $30 billion, of which 78% are cryptocurrencies, showing its value as the "first crypto president of the United States." In addition, this morning, the MELANIA token issued by Melania Trump also reached $12 billion. Under the Biden administration, the uncertainty of crypto policies and the strengthening of supervision have invisibly reduced the market's expectations for cryptocurrencies, and Trump's direct end is undoubtedly a reassurance for people in the future.
DeFi
The DeFi project World Liberty Financial (WLFI) supported by the Trump family was launched in September 2023, aiming to promote the development of decentralized finance, especially the application of US dollar stablecoins. Trump himself serves as the "chief cryptocurrency advocate", while his children serve as Web3 ambassadors to help promote the platform.
WLFI is an Ethereum-based DeFi platform that supports users to borrow, lend and invest in cryptocurrencies. Its token WLFI is mainly used for governance, but it is not tradable and has low liquidity. The core goal of the platform is to build a decentralized financial ecosystem that allows users to conduct transparent and efficient financial transactions through smart contracts while reducing dependence on traditional financial institutions. In recent days, the MEME effect brought about by Trump has also driven the sale of WLFI tokens, causing the token supply to sell out quickly, and even WLFI announced on January 20 that it would increase the supply by 5% for the public sale.
Recently, WLFI has actively purchased a large number of mainstream crypto assets such as ETH, LINK, and AAVE, and the total holding value has exceeded US$266 million. In the cooperation with on-chain ecological projects, WLFI also plays an important role, such as cooperation with Aave on DeFi and cooperation with Chainlink on oracle technology. WLFI also often uses applications such as CoW Swap in the transaction process. These collaborations have brought a lot of "Trump effect" to the partners, driving the rise of the application layer and the price of the currency.
In terms of limitations, although the Trump family stated in the operating terms of the agreement that they have no direct legal connection with WLFI, critics believe that the project is a "branded product" of the Trump family, allowing them to profit from it through indirect shareholding or cooperation agreements. The non-transferability of the WLFI token crowdfunding itself has also been pointed out to be a risk that may expose ordinary investors to higher market risks. WLFI tokens are non-transferable and are limited to purchase by qualified U.S. investors or non-residents, which limits their liquidity and market appeal to a certain extent.
NFT
Trump seems to be more interested in NFTs than MEME. Previously, Trump first launched NFTs in December 2022, called "Trump Digital Trading Cards", and then launched the "America First" series of NFTs in August 2024 and the "Trump Bitcoin Digital Trading Cards" NFT series based on the Bitcoin Ordinals protocol in January 2025. These cards are themed with Trump's image, showing his image as a superhero, cowboy and other different roles. In some series, buyers have the opportunity to get extra rewards, such as dinner with Trump or physical souvenirs (such as suit fragments), etc. In the market, the fanatical sentiment has also ignited the enthusiasm for NFT transactions. Take the NFT series on Polygon as an example. Its floor price soared to a high of 3149 POL (about $1417) this week. In the crypto market, Trump seems to be maximizing the value of MEME itself and realizing it through a variety of token forms. Of course, his strong power has also injected a shot in the arm for related assets.
Overall, Trump has long been involved in the field of cryptocurrency, and has undoubtedly left a significant impact on the market through his MEME coin, DeFi project WLFI and NFT plan. With his representative identity in politics and capital, he has attracted a lot of attention and influenced market dynamics. However, this involvement is also controversial, raising questions about transparency, compliance and potential risks for investors. The collision and fusion of politics, celebrities and technology highlights the complex landscape of modern finance, and we are also looking forward to what kind of greater wave this "crypto president" can continue to bring to cryptocurrency.
