Author: Jaleel Jialiu
"Hello Chinese, I'm American, and I'm a refugee from TikTok." Users who have been browsing Xiaohongshu in the past two days may have been flooded with similar posts.
This "cultural immigration wave" from Europe and the United States made Xiaohongshu quickly top the App Store overnight and become the world's hottest free app.
Ever since TikTok was banned in the United States, the "spiritual home" of European and American trendsetters collapsed instantly. In order to resist the US government's ban on TikTok, millions of creators, fashion gurus and content consumers rushed to Xiaohongshu like a digital version of "Exodus".
This sudden "refugee wave" not only caused Xiaohongshu's ranking to soar, but also made foreign netizens affectionately call it "Rednote, a book of the world."
What’s even more interesting is that recently, Xiaohongshu quietly updated its short video interface, imitating the design style of Douyin. It seems that the official has long been prepared to accept TikTok refugees, and some netizens even joked: "This team operation is simply amazing."
It is said that the Xiaohongshu team is frantically updating algorithms and adding real-time translation functions. Netizens joked that this year's Spring Festival in Shanghai has one more brightly lit office building. However, this also earned a grin from Zhu Xiaohu, an early investor in Xiaohongshu.
This was also a sudden "cultural migration", which triggered a cross-border surfing carnival and a collision of Chinese and American cultures:
"The biggest suggestion for Xiaohongshu is that I hope Xiaohongshu CEO can quickly improve his English level so that it can be used in the US hearing in the future", "Why are so many Chinese Xiaohongshu users named momo and use the same profile picture?", "Surfing in their own time zones, Xiaohongshu has realized a new era of "early C (Chinese) and late A (American)"
OK, after reading these interesting memes, some netizens who are gifted with money-making skills suddenly had an idea: "I suddenly thought of a way to make dollars on Xiaohongshu":
One dollar gives Chinese names to foreign netizens, One dollar calculates the zodiac, One dollar cuts off the face, One dollar reads the horoscope...
In the comment section, some netizens immediately raised the threshold of this way of making money: "How to open up the charging channel?"
This is a bit difficult for ordinary netizens, but I believe this problem will not be difficult for the readers of this article. Netizens in the cryptocurrency circle have 10,000 currencies to choose from for payment methods.
Having written this, it suddenly occurred to the editor that in addition to the trendy refugees pouring into Xiaohongshu, is it possible that TikTok refugees from the crypto industry will also get involved?
After searching, I found that there was indeed such a thing. Even the big cryptocurrency companies were quietly eyeing this wave of traffic, and there seemed to be a soft advertisement from Coinbase. With the help of other colleagues, I also found a lot of relevant content about the "cult currency" $XRP, which brought my own "belief" to netizens in China.
For such a large-scale hot event, sensitive Chinese stock investors also wanted to join in the fun. However, after searching through all related stocks, they only found one, Yi Wang Yi Chuang, which had business cooperation and concept connections.
Compared to the traditional financial circle where there are not many hyped targets, the cryptocurrency circle has a lot more choices. Various related Xiaohongshu memes have begun to spread, such as "$xiaoya, $momo, and Captain Potato, etc. However, as of now, there has not been a heavyweight and viral meme concept.
Just as cultural refugees have found a home on Xiaohongshu, the popularity of the crypto world is gradually spreading in this land. As the popularity grows, Xiaohongshu is also very likely to produce viral memes similar to chillguy and apple on Tiktok, and even become the next cultural output highland.
While foreigners are learning Chinese memes on Xiaohongshu, they are also gradually experiencing the unique charm of the Chinese Internet: "Americans are too boring and too serious. Their homepages are either about themselves or their cats, dogs, and coffee reviews. On the Chinese side, everyone is an abstract saint, born with memes. Let's learn Chinese memes hhhhh!"
If there is another wave of meme craze similar to TikTok, then this wave of meme coins with a hundred times the value will most likely come from local memes, with foreigners adapting to the local customs and learning Chinese Internet memes.
For those of you who read this article, if you haven’t downloaded Xiaohongshu yet, you may have missed the last “meme economy experiment” of this bull market. The next 100-fold coin, or a brand-new cultural symbol, may be born in an inconspicuous comment area, which may be derived from the Chinese stalks on Xiaohongshu, or the “Chinalish stalks” that combine Chinese and English.