Recently, Gate.io officially announced that it has become the official sponsor of Oracle Red Bull Racing in Formula 1. Starting from the 2025 season, Gate.io's brand logo will appear in several key locations of the F1 Red Bull Racing team, including the rear wing, nose wing, headrest, wheel cover, chassis and team racing suits, as well as the helmet of F1 four-time champion Max Verstappen. The close and extensive cooperation between the two parties has attracted market attention.
In F1 events, wake is an important aerodynamic phenomenon - only the leader can create wake. The F1 Red Bull Racing team has a brilliant championship history, from "aerodynamics" to "Web3 dynamics". As the cooperation between the two parties continues to deepen, Gate.io's brand market advantage may continue to expand, and it is expected to further rely on technological innovation to form a "long-term wake", unleash product advantages, and lead the innovation and development of the Web3 industry.
A magnificent history of mutual resonance
In 2013, the F1 Red Bull Racing Team won four consecutive F1 Team Championships, and Gate.io was quietly established at that time. Perhaps no one could have imagined that 12 years later, Gate.io has become one of the most influential and long-lasting brands in the Web3 industry, and has become the official sponsor of the F1 Red Bull Racing Team.
Gate.io was established earlier than most trading platforms and is a veteran brand and technology founder in the field of cryptocurrency trading. Similar to Gate.io's long brand history, the F1 Red Bull Racing team has been around for 21 years since its establishment in 2004. Both parties have relatively matching tones and innate conditions for resonance in terms of brand stories, brand innovation genes, and development history.
Innovative genes spanning technological generations
In fact, whether it is an F1 team or a cryptocurrency exchange, technological innovation has always been the original driving force for industry change. The F1 Red Bull team's example of "overtaking" the super sports car team through technological innovation and winning consecutive championships is a classic. Gate.io was founded by Dr. Han Lin. Thanks to the founder's senior technical background, the brand has been bringing surprises to the industry through product innovation and user experience innovation in the 12 years since its launch. Even after several bull and bear cycles, Gate.io has always been committed to technology, products, user experience and security.
In the eyes of many competitors and industry insiders, the obvious transformation of Gate.io's brand potential occurred last year. According to its official data for 2024, the number of Gate.io users exceeded 20 million last year, and the total transaction volume reached 3.8 trillion US dollars, a year-on-year increase of 120%, firmly ranking among the leading digital asset trading platforms in the world. In terms of reserves, as of January 2025, the total amount of Gate.io reserves reached a new high of 10.328 billion US dollars, ranking fourth in the world.
If the significant growth in the number of users and transaction volume is the most intuitive reflection of its product advantages and innovation, then through this cooperation with the F1 Red Bull Racing Team, it can be predicted that Gate.io's investment in market branding will be further enhanced this year. According to public information, the previous sponsorship contract between the F1 Red Bull Racing Team and the previous cryptocurrency exchange (CEX) may be worth $150 million (for a period of 3 years). Gate.io's becoming the official sponsor of the F1 Red Bull Racing Team is not only a big victory in brand marketing, but also an objective display of financial strength.
Continue to write the conservation way of brand long-term success
It is not easy to achieve long-term brand success in any field, especially in the ever-changing Web3 industry. It took the F1 Red Bull team 12 years (2005-2017) to go from a technology disruptor to a dynasty creator. Gate.io has gone through three bull and bear cycles in the crypto industry in 12 years (2013-2025). It is a veteran exchange that has rarely not suffered major security incidents. It is a "product technology control" that puts user experience first and has grown into the best pioneer leading industry innovation. Behind this is the underlying brand core and development concept of "breakthrough and reconstruction" that both companies coincide with.
Looking back at the far-reaching series of sponsorship activities and strategic cooperation between the two parties, Gate.io has long been one of the world's top technology brands with its solid position in the Web3 field; and the cooperation with the F1 Red Bull team has accelerated its brand exposure around the world, helping both parties to jointly bridge the gap between the "physical world" and the "digital world". The road to long-term brand success is long and arduous, and only by adhering to the original intention of constantly breaking through limits and challenging oneself can we be invincible and continue to win championship trophies.
As the world's leading cryptocurrency exchange, Gate.io is constantly breaking boundaries with its outstanding innovation and global layout. In order to ensure its leading position in the industry and the competitiveness of its talent pool, Gate.io has launched the "Global Talent Elite Program", providing a highly competitive salary system and long-term incentive mechanism, as well as broad career development space. Gate.io welcomes top talents in the industry and those who are interested in the Web3 field to join (resume submission method: recruiting@gate.io).
Disclaimer : This content does not constitute any offer, solicitation, or recommendation. You should always seek independent professional advice before making any investment decision. Please note that Gate.io may restrict or prohibit all or part of its services from restricted regions. Please read the User Agreement for more information, link: https://www.gate.io/en/user-agreement
