a16z Crypto: Current Web3 project airdrop strategies are prone to attracting "airdrop hunters" and are too focused on short-term user growth

PANews reported on April 26 that a16z Crypto published an analysis article titled "Airdrops: How to Bring Home", which pointed out that the current Web3 project's airdrop strategy is too focused on short-term user growth and ignores the goals of long-term community building and protocol governance. a16z Crypto suggests that project owners should design airdrops as "long-term incentive tools" to screen out real long-term participants by setting lock-up periods and guiding users to participate in governance and contribution behaviors, rather than just attracting "airdrop hunters".

In addition, a16z Crypto also emphasized that airdrops should be used as a means to build a loyal community and realize the long-term value of the protocol, rather than a simple marketing tool.

Share to:

Author: PA一线

This content is for informational purposes only and does not constitute investment advice.

Follow PANews official accounts, navigate bull and bear markets together
Recommended Reading
7 hour ago
7 hour ago
9 hour ago
12 hour ago
12 hour ago
13 hour ago

Popular Articles

Industry News
Market Trends
Curated Readings

Curated Series

App内阅读